The magazine featured a unique, dual-editorial concept to satisfy a fractured board (hunters and conservationists), with first-half editorial of the re-named Outdoor Kansas focusing on conservation and the environment, with the second half of the book featuring The Kansas Sportsman, complete with an inside "cover," different typography and graphics and editorial content aimed at hunters and anglers.

My responsibilities included:

*Working with the KWF's board to develop an editorial for each issue.
*Accessing and selecting editorial from the National Wildlife Federation's monthly offerings.
*Working with the art director to develop the magazine's graphics and grid.
*Developing a sales department, training a sales manager, and developing print and online sales and marketing materials.
*Editing all editorial.
*Directing production and printing of the magazine and collateral pieces.
*Working with KE's CFO to develop budgets, manage receivables and keep the magazine on track.
*Representing the magazine at the KWF's annual convention.

My accomplishments included:

*Converting the magazine from a two-color, newsprint tabloid to a glossy, four-color magazine.
*Developing a sales department, including training a sales manager and developing various sales tools.
*Developing a Web site for the Federation, complete with magazine, legislation and kids areas.